Formula 1 team, Sahara Force India, have taken an extra step forward with fan interaction announcing their 2014 race car on social networking site, Twitter.
Their online media team have been teasing supporters and caught the attention of rivals with a series of Tweets over the last few days posting “We have a surprise for you” and “Are you ready for something special?”.
Today the team officially revealed their slick new Black product for this years competition called the VJM07.
After the image had been revealed they described the car by posting:
Team Principle, Vijay Mallya, has revealed on the teams website: “The VJM07 looks stunning and the new livery reflects the way Sahara Force India is evolving,”
“I’ve always believed our cars have been the most eye-catching, but adding black as a main colour gives us a fierce new look.
Key to the new look is the introduction of several commercial partners. The logo of telecommunications brand, Claro, appears on the engine cover and signals the start of a multi-year deal with the famous Mexican brand. There will be prominent Claro branding on the drivers’ suits and team kit.
The rear wing end plate now includes branding from Roshfrans, the lubricant oils specialists, following last week’s announcement of a multi-year partnership with the team.
The new livery also sees branding from Astana, a foundation that supports sporting initiatives by promoting the capital city of Kazakhstan. The Astana logo is positioned on the side of the VJM07’s nose.”
Technical Director, Andrew Green, also explained how different the VJM07 is compared to its predecessor: “Almost every single part is a new design, from the front wing right back to the diffuser.
The genetics of the VJM07 still lie in the 2013 car, but we’ve had to achieve the same results in a slightly different way.”
Andrew went on to describe how accommodating the power unit was the biggest challenge: “It’s been a massive job to accommodate all the changes to the power unit – it’s the biggest change I’ve witnessed in the sport since I started in 1990.
Cooling has been the biggest challenge with most of last summer taken up trying to understand the cooling requirements of the power unit, and how best to optimise it in the chassis.”
The 2014 Formula 1 season commences with the Australian Grand Prix on March 16.